The very interesting article in the chattanoogan.com highlighting the sharing (or not) of tourism revenue between the city of Lookout Mountain, and the Incline Railway certainly illustrates how fortunate our region is to have a vibrant tourism industry.
We recently parked at the Incline, bought tickets for our family and took the extraordinary ride up to Lookout Mountain, where we spent a few minutes. There’s no question that we spent more time and more money at the bottom in the St.
Elmo District, but there are more spending amenities at the bottom than there are at the top.
I want to offer a sincere suggestion that could solve the perceived economic imbalance.
Follow the cruise ship industry model.
Specifically, charge a “port“ or disembarkation fee as part of the ticket price, with the fee accruing to the city of Lookout Mountain in return for its contributions to the overall experience.
Just to reinforce the point- in another industry- airports charge landing fees.
Having just spent some time with my family riding the Incline, I can say with confidence that the unique experience is worth an added, fair fee.
Michael Mallen